TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

cooperative advertising [1 record]

Record 1 2020-06-23

English

Subject field(s)
  • Advertising Techniques
CONT

In laymen's terms, cooperative advertising is simply a way for two or more businesses to join together in a mutually beneficial partnership to promote their brands. They share the advertising costs, including media and production, and share the space.

French

Domaine(s)
  • Techniques publicitaires
DEF

Campagne publicitaire réalisée/financée conjointement par plusieurs annonceurs.

OBS

Elle peut réunir les annonceurs d'une même branche ou d'un même secteur économique [...] en étant par exemple initiée par une fédération, un syndicat ou une association professionnelle; ou être décidée par un producteur et un distributeur [...]

Spanish

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